A event branding project for a Real Estate Conference celebrating the young leaders in Real Estate. It was an extensive project that included logo design, pattern design, signage, advertisments, posters and a whole lot of other collaterals. So the identity was kept simple, minimal, easily scalable and unique. The diverse patterns are used to represent people of many backgrounds coming together to form this organisation. The minimal representation of an arrow adds direction and gives a dynamic quality to the design. The use of formal colours and geometric patterns adds a touch of whimsy to an otherwise extremely rigid and corporate event.