Branding for a custom guitar manufacturer. The logo is inspired from nature of vibration, dynamic sense of a heartbeat, grounded by stability of the guitar fret markings. The branding expands to personalised logo marks for each guitar/customer. Use of retro imagery and eclectic typographic arrangements while staying in the colour palette of the brand makes for a cohesive, yet energetic visual identity that puts forth the image of youth, music and vibrancy.