Event branding for the presedential installation ceremony of a real estate organization in Pune. The branding symbolising progress, future, change, and diversity coupled with professionalism and stability. The diverse patterns are used to represent people of many backgrounds coming together to form this organisation. The minimal representation of an arrow adds direction and gives a dynamic quality to the design. The use of formal colours and geometric patterns adds a touch of whimsy to an otherwise extremely rigid and corporate event.