INN LAMHON KE DAAMAN MEIN
Music video, identity and cover art design for this beautiful rendition of A.R. Rahman’s ‘Inn Lamhon Ke Daaman Mein’ by VIVA (Vivaswath Rao). This re-imagining of the song takes inspiration from the vastness of nature and combines it with traditional Indian music. The cover art and music video use natural elements like waves and clouds as a base to create mesmerising visuals that have a hint of and otherworldly feel while still retaining the beauty of nature. The traditional Mughal era Indian patterns compliment the poetry and the music which is heavily inspired by the aristry of that time, and the typography ties it all together while giving it a contemporary touch.