Verb

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Branding assignment for a sports accesory and apparel brand. The branding uses verbs to describe motion, coupled with dynamic typographic arrangements and vibrant colours. Inspired from the very nature of the ‘verbs’ used in the branding, the typographic arrangements act as a visual representation of the words themselves. The mix of 3D and 2D graphics gives depth and adds tension to give a more active look to the designs. The posters incorporate greek/roman culture in a modern format as a nod to the importance of sports in those cultures.